They say the secret to success is not waiting for good things to happen to you, but to go out there and make things happen for yourself. In light of this fact, I have taken the last few rather slow weeks, to produce a nice back catalogue of #fictionalbeerbrands to pull out of my back pocket in case I land a short order alcoholic beverage packaging concept job. I started off with ten 12 pack bottle cartons, mostly done with Illustrations rather than go my usual route, which would focus heavily on Photoshopped composites. Not that I have anything against that sort of thing, I love it, but what I am trying to do is show range. You can only show range, by getting out of your comfort zone and trying something new and different. Below I will post all ten, plus two more items, which are 24 bottle cartons, that are recreations of a brand from my past. #Packaging isn’t my primary focus, but it has become a vehicle for concept ideation, which is something I now really, really enjoy. My first love will always be print advertising, and using Photoshop, heavily. I might take these items a step further and complete some 3D renders of them, and make the companion bottle and a line extension into 355mL or 12 Fl. Oz cans.
Should you like the look of any of these, or wish to pursue some options for your own brewery please feel free to reach out to me at: firstname.lastname@example.org