Posts Tagged ‘Branding’

They say the secret to success is not waiting for good things to happen to you, but to go out there and make things happen for yourself. In light of this fact, I have taken the last few rather slow weeks, to produce a nice back catalogue of #fictionalbeerbrands to pull out of my back pocket in case I land a short order alcoholic beverage packaging concept job. I started off with ten 12 pack bottle cartons, mostly done with Illustrations rather than go my usual route, which would focus heavily on Photoshopped composites. Not that I have anything against that sort of thing, I love it, but what I am trying to do is show range. You can only show range, by getting out of your comfort zone and trying something new and different. Below I will post all ten, plus two more items, which are 24 bottle cartons, that are recreations of a brand from my past. #Packaging isn’t my primary focus, but it has become a vehicle for concept ideation, which is something I now really, really enjoy. My first love will always be print advertising, and using Photoshop, heavily. I might take these items a step further and complete some 3D renders of them, and make the companion bottle and a line extension into 355mL or 12 Fl. Oz cans.

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Should you like the look of any of these, or wish to pursue some options for your own brewery please feel free to reach out to me at: gwstudios@rogers.com

Ready for 2016

Posted: January 3, 2016 in Uncategorized
Tags: , ,

So here we are a couple of days in and two of my family’s birthdays are done and accounted for. The final projects of 2015 have been all wrapped up, and the Christmas decorations have been packed up and put away carefully for another year. Now, since it is the last day of the Christmas holidays before reality is due to kick back in, we turn our attention to Monday. Seeing as how I am self employed, and I don’t pay to advertise, and work primarily off of people I knew from previous jobs, and the associated connections I made, I feel it is worthwhile to once again let you all know what is available to you from my Graphic Design business GreatWall Studios: Graphic Design.

In my LinkedIn profile, you’ll notice that I have worked most ardently in the Beer (alcoholic) beverage industry. I will now name drop the breweries and companies I have done design work for : Evolution Design works, Molson-Coors, Moosehead Breweries Ltd, The Boston Beer Company, The Twisted Tea Brewing Co, The Bruce Ashley Group, the C & C Group, Heineken, Dos Equis, Creemore Springs, Estrella Damm, Shepherd Neame, Paulaner, Hop City Brewing Co, Mill Street Brewing, Rickard’s and Boris Beer to name the largest portion. For these companies I have created can and box packaging, logos, design and layout of copious sell sheets and ppt templates, apparel, and retail displays. Working with so many different brands, I am well aware of possible restrictions via Brand Standards and Guidelines.

I also have production experience, where having a creative eye can make the transition of your product from one size packaging to another that much smoother, as I am paying attention to not only the legal requirements but to the overall composition of the piece.

I also am available to do concept work for packaging; anything from cellophane bread wrappers,  pet food packets, to beer cans & bottles, and their associated labels, cartons and trays.

I am also able to produce 3D carton renders, and bottle and can renderings.

I am also available to produce Catalogues, (of various lengths), and  Flyers,  Posters/Infographics, Logos, Print Ads, Web Banner Ads (Static & Animated), Fleet Graphics and Vehicle Wraps, Illustrations and Photoshop Composites.

I however don’t do back end web development, and I do very little multi-media (video editing) at this time. I did six or seven “Win a Grand A Day” video spots for Moose Light in late 2014, set to music, with pop up text and that was that.

I work with companies from both the East and West coast, so I am very comfortable working via e-mail, telephone or video conference calls.

gwstudios@rogers.com

GWS_Can Product Advertisement

Here’s something neat that I didn’t expect to see. Some of the Western Market snowboards I designed with Don Burns are up for sale on Amazon.com. I guess that’s a good sign if people are willing to pay $200 – $300 bucks for some of my handiwork. Some elements from the design came from Russell Branding & John.St as well.

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PS. I’m also getting ready for the GFN’s show in Guelph Ontario tonight. It’s going to be a blast so come out if you can. Bands go on at 9:30pm inside Van Gogh’s Ear, on Wyndham St (South End).

-M

This is so awesome, I am a huge fan of Doug Stanhope (not for everyone) and I just saw him on Charlie Booker (Newswipe) BBC wearing one of a series of hats I designed for the US Market. I am so happy that a comedian I think is super funny, likes a piece of my work enough to wear it on international television. (He is in no way affiliated with Moosehead Breweries Ltd, nor is it implied, explicitly or implicitly). I just think it’s cool that a guy famous enough to have done The ManShow on Comedy Central with Joe Rogan, and is a known comedian likes something I worked on.

Plus I don’t get much of a chance to show off work to family overseas so that was a cool realization.

Cheers!

Mark