Having worked in marketing departments for some multinational corporations you really start to see just how much BS there is out in the world regarding your average product. From bread to deodorant, to wine and beer. A tonne of the marketing jargon is bunk made up my pedantic people playing at semantics. It’s all geared towards garnering the cash of not only the staple consumer, but the fickle and flighty “experiential” consumer who is looking for an ‘experience or ritual’ attached to their product. What your average person considers to be just opening a can or bottle, they call a cherished pause in the day to listen to the crisp pop of the bottle cap, and the decanting of the golden liquid, etc etc… copy writers just describe opening a bottle in fancy terms and a select few people gobble that shit up.
You can really see it if you have kids ages four through ten. When those endless commercials for toys come on inbetween the endless stream of shows geared towards showcasing those self same toys. The colours, the tone of voice, the offer of something you JUST CAN’T LIVE WITHOUT. Ugh. It’s a thing.
So Day 60 is here and it is once again cold, icy and snowing. Winter in Canada, what more is there to say? Going to enjoy some breakfast while watching Rock Solid Builds out of Newfoundland. Praise be to HGTV and the kids actually playing well together for a change. I need to eat.
Greatwall Studios Graphic Design 
One of the worst I’ve seen was on a tube of toothpaste which promised “Great Regular Flavor!”