So over the last few years I have doodled some faux beer brands for shits & giggles to keep busy and sane. Well now I am able to render them most realistically and in about 1/10th of the time my old method took me. Which makes me both happy and excited for the future of my graphic design business. Mock ups won’t eat up endless hours of my day anymore. Wah whooh!
Some samples with and without lighting effects and/or surface effects:
This is so awesome, I am a huge fan of Doug Stanhope (not for everyone) and I just saw him on Charlie Booker (Newswipe) BBC wearing one of a series of hats I designed for the US Market. I am so happy that a comedian I think is super funny, likes a piece of my work enough to wear it on international television. (He is in no way affiliated with Moosehead Breweries Ltd, nor is it implied, explicitly or implicitly). I just think it’s cool that a guy famous enough to have done The ManShow on Comedy Central with Joe Rogan, and is a known comedian likes something I worked on.
Plus I don’t get much of a chance to show off work to family overseas so that was a cool realization.
Cheers!
Mark
Greatwall Studios Graphic Design 
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