Stouffville, Ontario Canada (647) 962-1997 gwstudios@rogers.com M-F 8:30am - 2:30pm & 8:00pm - 11:00pm

Tag: Beer Packaging

In regards to my previous post about 3d rendering.

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I might be behind the eight ball here in terms of knowing about how to turn illustrations of uniquely shaped bottles into fully fledged 3d objects using Photoshop, but learning that work flow and then being able to chuck that stuff into Dimension and creating realistic looking mock ups is astounding. So glad I came across this stuff. No longer do I need to slave away drawing every bend of light or using finicky meshes. No no no, now you can draw up your custom bottle in illustrator, render the 3d shape in photoshop, with separate outer glass, inner liquid fill, cap and cork, plus add your various labels and tie that shit up with a fucking bow in Dimension with lighting effects, camera perspective matching to your background. Dear lord, it’s a game changer! I for one am pumped about what this could do for my beverage, and packaged goods clientele. Mind blown. I am tickled pink. Pleased as punch. Until next time.

Also – side note. I wrote a book of short stories available on Kindle, and kindle unlimited for $.99 USD. The Company – A series of interconnected space short stories by Mark Holyome. Available in 11 markets worldwide.

Having some fun messing around with 3d rendering.

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So over the last few years I have doodled some faux beer brands for shits & giggles to keep busy and sane. Well now I am able to render them most realistically and in about 1/10th of the time my old method took me. Which makes me both happy and excited for the future of my graphic design business. Mock ups won’t eat up endless hours of my day anymore. Wah whooh!

Some samples with and without lighting effects and/or surface effects:

Keeping sharp while things are slow…

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They say the secret to success is not waiting for good things to happen to you, but to go out there and make things happen for yourself. In light of this fact, I have taken the last few rather slow weeks, to produce a nice back catalogue of #fictionalbeerbrands to pull out of my back pocket in case I land a short order alcoholic beverage packaging concept job. I started off with ten 12 pack bottle cartons, mostly done with Illustrations rather than go my usual route, which would focus heavily on Photoshopped composites. Not that I have anything against that sort of thing, I love it, but what I am trying to do is show range. You can only show range, by getting out of your comfort zone and trying something new and different. Below I will post all ten, plus two more items, which are 24 bottle cartons, that are recreations of a brand from my past. #Packaging isn’t my primary focus, but it has become a vehicle for concept ideation, which is something I now really, really enjoy. My first love will always be print advertising, and using Photoshop, heavily. I might take these items a step further and complete some 3D renders of them, and make the companion bottle and a line extension into 355mL or 12 Fl. Oz cans.

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Should you like the look of any of these, or wish to pursue some options for your own brewery please feel free to reach out to me at: gwstudios@rogers.com